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Building Sustainable Homeownership:
Responsible Lending and Informed Consumer Choice

Federal Reserve Bank of Atlanta
1000 Peachtree Street N.E., Atlanta, Georgia 30309
July 11, 2006



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aren't broke.  I wouldn't try and change that.  The one-year 1126
ARMs -- The one-year ARMs, they are underwritten to the 2126
fully indexed rate or the second year adjustment, and that 3126
has always been an underwriting guideline for the industry, 4126
as well.  So I would keep it the way it is. 5126
          MR. WRIGHT:  I'm jumping in here, also.  I totally 6126
agree with you, Kate.  What I think the vast majority of 7126
realtors do -- I know that certainly with my agents I can 8126
speak specifically -- that is part of the initial interview 9126
is asking not only the type of home the consumer's looking 10126
for, but you know, how do they plan to be there, what are 11126
their long term objectives.  And I think it makes no sense 12126
whatever to somebody that is going to be working maybe for a 13126
large corporation whereby by standard practice, they're 14126
moved within a five-year period of time. 15126
          It may make total sense for their financial 16126
structure to go with some sort of an ARM or an interest only 17126
that may not index up until five or seven years out. 18126
They're not going to be in that house.  And so to look at 19126
worst-case scenario 30 years out, basically prevents them 20126
from getting into that house, which I think is not good for 21126
anybody. 22126
          MR. LOGAN:  I'll make a comment on this one, as 23126
well, probably more as a personal comment than as a NHEMA 24126
position.  But you know, when you try to do a calculation as 25126
you described if you use worst-case scenario, you know, you 1127
have a numerator and a denominator on certain of the 2127
equations, and you'd be having to assume a certain probable 3127
increase in income.  You would have to be assuming probably 4127
zero prepayment of the principal, which would certainly 5127
impact what the payment might be at the time of that worst- 6127
case scenario. 7127
          And so, the amount of assumptions that would have 8127
to go into that calculation if you tried to do much in the 9127
way of saying this is what your payment would be would just 10127
simply be inaccurate in any really material manner, unless 11127
throughout regulation you stipulated you had to -- everybody 12127
had to assume the same exact presumptions, none of which are 13127
very likely to occur, but you would have to at least 14127
establish some standard to do the equation on, so it has 15127
actual comparability and usefulness. 16127
          The other aspect of it would be in terms of 17127
qualifying.  You know, if you give borrowers the explanation 18127
of this is the payment, and just as a quick example, on a 19127
typical $200,000 loan done at 7 percent, and if they believe 20127
that they're going to be in that house three to five years, 21127
the amortization alone is about $6500 in principal.  So they 22127
could save $163 a month on their payment if they chose that. 23127
          And the trade off is they would not amortize that 24127
loan $6500.  Well, if they happen to be intending to move -- 25127
move up, you know, various things could be going on there 1128
that would impact that.  So it would take so many 2128
assumptions, which could be done.  But the fact is that the 3128
ten-year historic average is already provided on ARMs.  And, 4128
you know, to the extent that that history repeats itself or 5128
gives you some indication of what's going to go on, it would 6128
seem that that look back would be as valuable as any sort of 7128
very hypothetical equation you might calculate. 8128
          MS. COHEN:  The discussion that we're having now 9128
I've often heard in the context of a related question.  I 10128
appreciate your question, Jim.  And the related question is 11128
about well, what about if someone has a 228 or a five-year 12128
ARM and they know that they're moving in two years.  And the 13128
last time I heard that question posed was at the FTC 14128
workshop.  And one of your colleagues, April Bresla 15128
(phonetic) at another agency said the following, you are 16128
requiring that person to move in two years.  You're not just 17128
allowing them to move in two years. 18128
          And so part of the question here is, what does it 19128
mean to say I know I'm retiring in two years.  What if your 20128
wife ends up with a medical condition and you can't retire 21128
in two years?  So people have projections, but they're not 22128
always what's going to happen.  Clearly, the worst-case 23128
scenario is not going to be what everyone experiences.  But 24128
what we're seeing is someone's impression now about the 25128
future is assumed to be true. 1129
          We're also worried about the fact that the LIBOR 2129
keeps going up.  I've looked at the history of the LIBOR 3129
over the last couple of decades.  It's clear it won't always 4129
go up, but right now it is.  And that seems relevant to the 5129
discussion also. 6129
          MR. MICHAELS:  I'd like to take this discussion 7129
and move it a little towards the disclosure question, which 8129
is that for those of you who don't believe underwriting 9129
based on worst-case scenario is either feasible or makes any 10129
sense, you know, what does disclosing a worst-case scenario 11129
do to a consumer in terms of making them focus on 12129
affordability because really we've heard a lot of discussion 13129
about disclosures of worst case, and I've actually heard 14129
someone in the industry say that makes some sense. 15129
          MR. WRIGHT:  You're looking at me? 16129
          MR. MICHAELS:  Well, I thought I saw -- I thought 17129
I saw in your statement -- 18129
          MR. WRIGHT:  It certainly makes sense from my 19129
perspective.  I think the cross cutting issue is clearly 20129
marketing.  Lenders don't want to unnecessarily -- It's kind 21129
of like the auto industries years ago.  They didn't talk 22129
about auto safety because even if they thought their car was 23129
a little safer than another car, they didn't want the 24129
consumer to start thinking about safety.  And that's what we 25129
have going on here.  They don't necessarily want to direct 1130
people to thinking about what the maximum mortgage payment 2130
they may have to pay.  But I think to make the case against 3130
providing that type of disclosure to consumers really 4130
doesn't stand up. 5130
          But you know, this notion of choice, I think, 6130
really has to -- has to be probed a little bit because what 7130
we found in research we looked at was that the income levels 8130
were really critical, that, you know, consumers above 9130
$75,000 in annual income viewed non-traditional products as 10130
a financial option.  You know, some of the considerations 11130
that we hear around the table here, they made choices: 12130
well, I'm going to be here, I'm going to move. 13130
          But for the consumers that had non-traditional 14130
mortgages under 75,000, overwhelmingly they said, this was 15130
the only way I could afford that house.  This was not an 16130
option.  And they took it on because they had no other 17130
choice.  They're relying on home price appreciation to 18130
enable them to continue to make higher payments should they 19130
come, and that's a risky proposition for consumers.  And 20130
certainly, that's the kind of proposition that needs to be 21130
fully disclosed. 22130
          But I think, you know, underwriting that takes 23130
into account a borrower's realistic prospects for being able 24130
to entertain higher payments down the line is absolutely 25130
critical because if we don't provide that, you're 1131
essentially -- and by the way, lenders have told us that 2131
they do account for that.  They call it a fudge factor.  I 3131
don't know what that means.  I don't know how precise that 4131
is.  But lenders tell me for part of their underwriting, and 5131
these are lenders who you would think of as being very 6131
prominent, that they do account for.  So I think at least 7131
looking at that issue and figuring out how far we can go 8131
beyond a -- the fully indexed rate makes a lot of sense. 9131
          MR. DUNCAN:  I would just like to bring up 10131
something that Ken mentioned earlier when he held up his 11131
package of things that has to be signed.  I don't think 12131
there's any disagreement of any of us at the table that 13131
consumers should have clear information on which to act. 14131
There's disagreement on exactly what that means.  What's 15131
composed?  But I think we all agree that a well-educated, 16131
well-informed consumer with the power of information to shop 17131
will always get a better deal than a consumer that doesn't 18131
have that.  So I think it's an issue of what's in that. 19131
          Is the worst-case scenario a piece of that?  I 20131
don't know.  All the things that Ken said makes sense in 21131
terms of how you arrive at that, what the standard is.  I 22131
would say that in terms of the magnitude of the problem, 23131
while we have lots of anecdotes and anecdotes are very 24131
useful for illustrating a point, something to be looked 25131
into, they're not a good basis for public policy. 1132
          And our data -- broad-based data, which we've been 2132
surveying delinquencies and foreclosures since the early 3132
1970s does not show a broad-based systematic problem at this 4132
point.  Obviously, we're -- a lot of these loan products are 5132
newer, so we're looking to see what's going to emerge in 6132
that arena.  But I think we actually have a lot of agreement 7132
at the table about some things that need to be done. 8132
          MS. BRAUNSTEIN:  I'd like to take it back to 9132
something, Doug, you just mentioned in terms of ideally 10132
everybody having sufficient information in order to shop, 11132
being the key word.  And I'd like to have a little bit of 12132
discussion about that because what we have heard is that 13132
while it's possible that people, in general, do some 14132
shopping for purchase money, there's, in fact, very little 15132
shopping that goes on in terms of refis and that it's really 16132
through push marketing that these things get done, that 17132
they're approached by lenders, as opposed to going out and 18132
looking for lenders.  And I'd like to get some reaction from 19132
everybody on that whole issue. 20132
          MS. CRAWFORD:  Well, my customers shop because 21132
they've already called several places before they call me, 22132
and they want to know how much it's going to cost them, what 23132
the rate's going to be, and what the payment's going to be. 24132
And that's what they're interested in up front.  And then 25132
they start ask -- And they want -- 1133
          MS. BRAUNSTEIN:  How do they get to you? 2133
          MS. CRAWFORD:  How do they get to me?  I'm in the 3133
phone book. 4133
          MS. BRAUNSTEIN:  Phone book?  So you're not -- 5133
          MS. CRAWFORD:  I don't -- 6133
          MS. BRAUNSTEIN:  -- pushing in neighborhoods 7133
and -- 8133
          MS. CRAWFORD:  No.  I don't do that. 9133
          MS. BRAUNSTEIN:  And you're not -- They're not 10133
coming to you through internet or they're coming to you -- 11133
          MS. CRAWFORD:  We have a website. 12133
          MS. BRAUNSTEIN:  -- by telephone? 13133
          MS. CRAWFORD:  We have a website.  We don't do any 14133
-- We don't do direct mail.  We don't do any -- We don't 15133
have a call center.  We just -- They just come to me because 16133
I've been there for 30 years. 17133
          MR. REYNOLDS:  My observation and part of 18133
preparing for this, I went to our consumer area and pulled a 19133
couple of adjustable -- excuse me, interest only type 20133
mortgage products to take a look at the disclosures.  And my 21133
observation is that the disclosures are fairly comprehensive 22133
that are in most of the products.  The problem, I think, is 23133
there's such a volume of disclosures and the -- you know, 24133
it's one thing if you're a regulator that's been involved in 25133
the business for almost 30 years.  It's another thing if 1134
you're a consumer and not a sophisticated consumer.  So I 2134
really think the process needs to be simplified and that 3134
certain standardized information be provided to consumers so 4134
they do have the ability to better compare products between 5134
individuals that are offering product. 6134
          MS. BRAUNSTEIN:  And George, would that come 7134
through -- If they're shopping, would that come through 8134
disclosures or more through advertising? 9134
          MR. REYNOLDS:  I think ultimately it needs to come 10134
through the disclosure process because I just think it needs 11134
to be simplified.  There needs to be clear disclosures, 12134
maybe fewer disclosures but more disclosures -- simple 13134
language disclosures so that the consumer is aware of what 14134
the optionality in the product is and so they can compare 15134
competitive product to get the best deal for that consumer. 16134
          MS. BRAUNSTEIN:  I want to -- Mike, on the same 17134
topic of shopping, I wanted to get some opinions from you. 18134
When you're dealing with customers are they asking you where 19134
to go to get a loan, or do they generally have their own 20134
ideas about where to go to get a loan? 21134
          MR. WRIGHT:  It's some of both.  It asks for 22134
recommendations.  But when it comes to shopping, I mean, I 23134
would agree with what Kate had to say.  I think today's 24134
consumer, at least our consumer -- maybe Atlanta's 25134
consumer's are a lot more savvy than others, but are 1135
shopaholics when it comes to loan products.  I mean, 2135
literally up until the day or two before closing, they're 3135
still, you know, on the internet, you know, calling around 4135
and such as that.  So I think that this notion that they 5135
only go to one source and stick with whatever that source 6135
provides to them just doesn't hold true.  I guess 7135
predominantly because of the internet, they're aware there's 8135
options out there and they shop them out. 9135
          I think that to your point, George, it would 10135
probably be helpful to the consumer and certainly it would 11135
be helpful for us as realtors helping the consumer is some 12135
sort of standardization across the disclosure so that there 13135
is -- you're really comparing apples to apples against 14135
product.  I mean, sometimes that can be a little bit of a 15135
challenge to go through and try to really understand what 16135
one is disclosing and one is not.  So I think a standard 17135
disclosure is something that we certainly would support. 18135
          MS. COHEN:  Can I answer that?  It may be that 19135
there are subsets of consumers -- large subsets of consumers 20135
who are shopping, particularly in association with 21135
purchasing a home.  But in Atlanta, Bill Brennan and Karen 22135
Brown's office regularly sees people who did not shop at 23135
all.  They didn't even know they wanted a loan, and the next 24135
thing they know they're losing their house.  And so clearly, 25135
there's more than one thing happening in the market. 1136
          What we see around the country from not only legal 2136
services lawyers but also from pro bono lawyers and consumer 3136
advocates, consumer lawyers is that many, many people when 4136
they're refiing do not shop around.  Frankly, most of my 5136
Harvard educated friends in Washington didn't shop around 6136
for a mortgage either.  They went to their mortgage broker, 7136
and they took the loan that the person -- to their realtor 8136
and their mortgage broker told them -- you know, their 9136
realtor told them who to go to for a mortgage broker, and 10136
they just took whatever was given to them.  And these are 11136
people who you would think would shop around for loans. 12136
          So I'm not sure that it's always true that people 13136
shop.  But in the low and moderate income communities -- and 14136
by the way, the same laws apply to them as everyone else, 15136
and we need laws that protect them, as well as everyone else 16136
-- they are not shopping, and they are being sold loans that 17136
they don't understand.  And if they do understand the 18136
disclosures that they're getting, they're not relevant to 19136
what happens at closing.  And so part of what we see is 20136
someone is told orally or in writing your loan is going to 21136
be a fixed rate loan for 15 years or 30 years, and they show 22136
up at closing and they've got 228 ARM. 23136
          And so something needs to happen so that the early 24136
disclosure is accurate and relevant to what's happening to 25136
the borrower.  But in addition, we can't assume that the 1137
disclosure is going to solve all the problems.  Sandy, 2137
herself, described these transactions as extremely complex. 3137
Harry Dinham said we need training pre-hiring.  And Mike 4137
Wright said, we have new products weekly.  There is no way 5137
that the average person on the street, never mind all the 6137
people in this room, should be expected to shop around and 7137
understand new products weekly unless there's also an 8137
obligation on the part of the originator to do an evaluation 9137
for that person.  May I say one more thing? 10137
          MS. BRAUNSTEIN:  Of course. 11137
          MS. COHEN:  I've heard from lawyers around the 12137
country that their clients don't get the CHARM booklet.  I 13137
know Mike Bozeman's very proud of that book.  He worked on 14137
it.  I just want to say people aren't getting it.  And I 15137
want to say that a lot people are not getting GFEs.  They're 16137
not getting early PILA disclosures when they should.  If 17137
it's not enforceable by a private cause of action, it often 18137
doesn't happen. 19137
          MR. FISHBEIN:  Sandy, could I make a comment as 20137
well? 21137
          MS. BRAUNSTEIN:  Sure. 22137
          MR. FISHBEIN:  We've been looking at some of the 23137
internet information that's posted by lenders on non- 24137
traditional mortgages.  I know you'll probably get into that 25137
this afternoon.  But what -- And this is really in the wake. 1138
I know the guidance hasn't been adopted yet, but the wake of 2138
guidance being issued by the agencies instructing that there 3138
ought to be balanced information with clear portrayal of the 4138
risks involved in these products, and that didn't come 5138
across to us from many of these websites.  Some had better 6138
information than others, I would certainly say. 7138
          But on the whole, they didn't convey a sense of 8138
risk for these particular kinds of products.  They were more 9138
of option-oriented advertisements, and I think that in my 10138
mind shows a certain limit of best practices operating here 11138
in the marketplace and that if -- if lenders had more 12138
specific instruction or rules that were established about 13138
the nature of these advertisements, I think you'd see an 14138
improvement in the kind of information that's currently 15138
provided just across the board through the internet. 16138
          MR. CHANIN:  Let me ask a question for Allen and 17138
Alys.  Excuse me.  Both of you mentioned that the board 18138
should exercise UDAP, unfair and deceptive authority.  I 19138
assume you meant promulgate rules because the board does 20138
enforce that with respect to member banks and terms of 21138
examinations and like. 22138
          And my question is, there is obviously great 23138
difficulty in trying to construct rules that prohibit a 24138
practice and yet don't sweep too broadly and prohibit 25138
legitimate practices and that don't also end up doing 1139
nothing.  But on the coverage of UDAP in terms of our rules, 2139
it's somewhat limited.  That is, it only applies to 3139
depository institutions, banks, and even then, only some 4139
banks.  It doesn't apply to thrifts.  It applies to national 5139
banks and FDIC and Fed-examined banks.  It doesn't apply to 6139
thrifts.  It doesn't apply to secondary market:  Fannie and 7139
Freddie, or any other secondary market entities.  It also 8139
wouldn't apply to brokers.  It wouldn't apply to non- 9139
depository institutions. 10139
          So my question is, given all that, I mean -- and 11139
there is no private right of action.  So is it -- You know, 12139
is it of some value given those inherent limitations on our 13139
UDAP authority? 14139
          MR. FISHBEIN:  Well, I would say yes, I think you 15139
correctly noted the limitations.  And you know, other 16139
agencies like the OTS and the FTC could adopt their own 17139
practices, as well in this area -- excuse me, their own 18139
rules in this area, as well.  But I think you laid out the 19139
limitations.  But I think experience has shown in a number 20139
of areas of consumer regulation that in an agency like the 21139
Fed striking out and establishing certain standards as they 22139
apply to depository institutions would have influence over 23139
the rest of the market, and perhaps, bring other market 24139
practices along with the depository institutions. 25139
          MR. CHANIN:  Alys, any -- You want to disagree 1140
with that one because I'm going to come back with a comment. 2140
          MS. COHEN:  I want to agree with everything Allen 3140
said. 4140
          MR. CHANIN:  I want to also, but. 5140
          MS. COHEN:  I don't want you to sick your dog on 6140
me. 7140
          MR. CHANIN:  I don't have a dog anymore. 8140
          MS. COHEN:  The way I read 15 USC 1639 (l)(2), 9140
which of course, I have right here in this little book, it 10140
says the following:  The board by regulation or order shall 11140
prohibit acts or practices in connection with (A) mortgage 12140
loans that the board finds to be unfair, deceptive, or 13140
designed to evade the provisions of this section, meaning 14140
HOEPA, I believe, and (B) refinancing of mortgage loans that 15140
the board finds to be associated with abusive lending 16140
practices or that otherwise are not in the interest of the 17140
borrower. 18140
          I took that to be something that you could do that 19140
could apply to all institutions and not only that would 20140
apply to a limited number.  To the extent that you would do 21140
something that only applies to a limited number of 22140
institutions, the same way Fannie and Freddie said no more 23140
single premium credit insurance but it didn't apply to 24140
everyone, it had a huge affect on the market.  But to the 25140
extent that you can have a change in the market for 1141
everyone, that would be greatly welcome. 2141
          MR. CHANIN:  Okay.  And there is for the audience, 3141
if you haven't fallen asleep already, there is an 4141
independent authority under HOEPA dealing with unfair and 5141
deceptive. 6141
          MS. COHEN:  That's shorter than what I said. 7141
Thank you. 8141
          MR. CHANIN:  Yeah.  The follow up is, you know, if 9141
we were to use this authority under the general unfair and 10141
deceptive, you know, some of the issues identified by the 11141
prior panel seem to in other locations where we have had 12141
these hearings have identified not depository institutions 13141
but loan brokers or independent entities as the source, if 14141
you will, of some of these issues and problems.  And so the 15141
question is, would we, in a sense, be effectively addressing 16141
something if, you know, we don't reach those players.  You 17141
may have already answered that. 18141
          MR. FISHBEIN:  You know, again, I think you're 19141
highlighting the limitation, and I want to kind of hedge my 20141
earlier comment in light of some, you know, additional 21141
examination of the scope of Fed authority in this area.  But 22141
I do think that a statement by federal regulators that goes 23141
beyond saying we have a problem with certain practices are 24141
unfair and deceptive.  You know, I think you're being 25141
bashful.  I think we'll have a real impact on the industry 1142
across the board.  Maybe the industry representatives might 2142
have a different view, but I think it would change 3142
practices. 4142
          MR. REYNOLDS:  Can I make a comment?  From a 5142
regulatory perspective, we -- in the examination process on 6142
the banking side, we have approximately 280 state chartered 7142
banks.  And we routinely look at predatory lending practices 8142
as a part of our examination process on the banking side and 9142
quite frankly have not observed any practices that we would 10142
characterize as predatory, even though we look at it in the 11142
exam process, we look at the use of various predatory 12142
practices like pre-payment penalties, the use of 13142
unsuitability in terms of loan products, that type of thing. 14142
          We don't see that on the -- on the financial 15142
institution side.  So I think you raise a legitimate 16142
question about whether or not you would be imposing a burden 17142
on institutions that, quite frankly, haven't demonstrated 18142
that they have issues in that area when probably the issue 19142
is more related to mortgage lenders and brokers than it is 20142
insured depository institutions. 21142
          MR. FISHBEIN:  If I could just amplify for a 22142
second on what I said.  I didn't address the point about 23142
mortgage brokers.  And you know, clearly what I laid out is 24142
that I think there ought to be fiduciary like obligation for 25142
mortgage brokers to their borrowers, and that is an issue 1143
that needs to be dealt with directly.  I have heard it say 2143
because the guidance did address the issue of oversight by 3143
lenders of their brokerage force that there's been 4143
considerable push back by the industry in the public 5143
comments that have been submitted. 6143
          And I think that just underscores this issue, that 7143
we have a major change in the marketplace from years ago 8143
when the -- the Reg Z disclosures were written, and we 9143
haven't developed a series of public policies and standards 10143
to catch up to those changes in the marketplace.  And 11143
there's no more -- There's no area more obvious in our view 12143
than the brokerage channel and the role that they play in 13143
mortgage originations today. 14143
          MS. BRAUNSTEIN:  Thank you. 15143
          MR. DUNCAN:  If I could just -- While I'm not an 16143
attorney, so I don't know -- I have a worse liability.  I'm 17143
an economist.  I did want to say that there is -- there are 18143
some disciplines that are in place by market structure to 19143
prevent some of the problems.  And those are that the 20143
secondary market assesses the relationship between achieved 21143
yield and expected yield, and the pricing on product that 22143
comes to the market where achieved yield is significantly 23143
less than expected yield flows back down to the origination. 24143
          Through the broker channel, the way that works is 25143
the lender who's the aggregator of broker business runs 1144
score cards on the brokers.  And if the product that's 2144
causing them problems on the secondary market comes from 3144
specific brokers, they get cut out of the business through 4144
the score cards.  Now, what does not happen is something, I 5144
think, it was Alys referred to earlier is that there's not a 6144
national registry of where the bad actors are.  So they can 7144
leave the -- the business in one place and re-enter in 8144
another place. 9144
          And so that's a -- something that we care about 10144
and would like to see rectified so that it can improve the 11144
market.  But it's not without disciplines.  In addition to 12144
which, if a set of borrowers are being priced up through 13144
some mechanism, which is beyond the market assessment of 14144
risk, then what happens is prepays on those kinds of 15144
securities are much faster, and so that's another way in 16144
which the market will eventually drive that pricing down. 17144
          MS. BRAUNSTEIN:  George, were you getting ready 18144
to -- 19144
          MR. REYNOLDS:  One issue that I was going to 20144
mention, the Conference of State Bank Supervisors is 21144
currently in the process of setting up a mortgage licensing 22144
process that we hope will add some uniformity and cut down 23144
on the situation of bad players leaving one market and 24144
entering into another.  And so we have -- We're active 25144
supporters of that in this state and have provided support 1145
to get that underway.  So we think that may address some of 2145
those issues. 3145
          MS. CRAWFORD:  But at this time the group is only 4145
going to use the one -- for the registry the people that are 5145
already licensed in the states, if I'm correct on that. 6145
It's not -- And so it's not all originators.  It's just 7145
who's licensed now.  It's not mortgage bankers.  It's not 8145
banks.  It's not credit unions.  It's not finance companies 9145
if they're not under the guidelines. 10145
          It's not everybody that takes a 1003, and that's 11145
what I think should happen.  Everybody should be tracked, 12145
not just the mortgage broker or the mortgage banker.  But 13145
anybody that handles that customer's application should be 14145
tracked because if they leave a mortgage broker and go to a 15145
credit union, they fall into the cracks because the credit 16145
union's not going to be in that registry or if they go 17145
through a national bank.  And not all national banks check 18145
out their employees. 19145
          I know this for a fact for the people that work in 20145
my town.  I mean, we wouldn't hire them, but they're hired 21145
by banks.  So, it needs to -- That registry needs to have 22145
all originators in it, not just that segment of the 23145
industry.  Please take that back to them. 24145
          MR. REYNOLDS:  Well, I -- I appreciate that.  I 25145
would point out, though, that the banking industry is 1146
probably the most -- one of the heaviest regulated 2146
industries in terms of the amount of supervision.  You know, 3146
we have a very active examination program for our banks and 4146
credit unions in this state, and we go in most of them every 5146
year or every 18 months.  And therefore, I would 6146
respectfully contend that they -- that the officers in those 7146
institutions are already very highly supervised. 8146
          MS. BRAUNSTEIN:  Okay.  Well, unless my co- 9146
panelists have any other questions, I think we're going to 10146
end this a few minutes early, and I want to thank our 11146
panelists today for a good discussion.  Thank you all.  We 12146
will now take a break for lunch for the hearing.  We will 13146
reconvene at 1:30 with our third panel.  Thank you. 14146
          (A short break was taken from 12:21 p.m. to 1:34 15146
p.m.) 16146
          MS. BRAUNSTEIN:  Welcome back to those who 17146
rejoined us, and we're going to get started with our third 18146
and last panel of the day.  I just wanted to make a few 19146
reminder notes.  I want to remind anybody who's interested 20146
in speaking at the open mike session to please sign up on 21146
the sign up sheet outside and to remind you that you will 22146
have three minutes for your presentation, but that you can 23146
submit longer written comments for the record. 24146
          And with that, we're going to start our third 25146
panel.  We have -- By the way, Joan Buchanan has rejoined 1147
us, who's assistant VP from the Federal Reserve Bank of 2147
Atlanta and we're going to start our third panel.  And the 3147
same rules as before, five minutes for your opening 4147
statements.  Wayne's the time keeper.  He will flash the 5147
yellow light when it's four minutes, and then the red light 6147
when your time is up.  And with that, we can get started. 7147
Vanessa, do you want to lead us off, please? 8147
          MS. PERRY:  Sure.  Sure. 9147
          MS. BRAUNSTEIN:  And start please by introducing 10147
yourself and your organization. 11147
          MS. PERRY:  Okay.  I'm Vanessa Gail Perry.  I'm 12147
assistant professor at the George Washington University 13147
School of Business in Washington, D.C.  And the purpose of 14147
my remarks are just to point out some issues that have 15147
arisen from decision research that relate to the redesign of 16147
disclosures, particularly from mortgage and other close end 17147
kinds of loans, specifically, what can we do to encourage 18147
consumers to attend to and elaborate on disclosure 19147
information. 20147
          There's some things we know about how consumers 21147
make financial decisions that would be helpful in this 22147
regard.  For example, we know from research in consumer 23147
behavior that consumers are more likely to attend to and 24147
elaborate on a message such as a disclosure if they have the 25147
motivation, ability, and opportunity to do so. 1148
          First I'll talk about motivation.  Consumers will 2148
be motivated to attend to and to process disclosure 3148
information if the information is personally relevant.  That 4148
is, the information pertains to the specifics of their 5148
financial -- their financial situation.  In addition, 6148
consumers will be motivated to utilize disclosure 7148
information if they perceive a high level of risk in the 8148
transaction.  Consumers will perceive a higher degree of 9148
risk if the communication suggests that substantial 10148
financial, social, or other interests are at stake. 11148
          Another point related to consumer motivation is 12148
that paying off balances may not be a priority for 13148
consumers.  Many consumers are short term oriented and are 14148
focused more on monthly payments than longer time horizons 15148
or accumulated balances over time.  Thus, information about 16148
how much interest they will pay over years may not be 17148
considered important. 18148
          So how do we motivate consumers to use disclosure 19148
information?  One way is to introduce disclosure information 20148
with personally relevant statements that communicate risk 21148
information.  The statements that introduce the disclosure 22148
of specific terms may be as important as the terms 23148
themselves.  For example, with this loan you will owe more 24148
than you do now, and you may face higher monthly payments as 25148
a sort of introductory statement. 1149
          Secondly, consumers will utilize disclosure 2149
information if they have the ability to do so.  We know from 3149
recent research and financial literacy that we cannot assume 4149
that consumers have a thorough understanding of financial 5149
principles, such as APRs.  In addition to limited financial 6149
knowledge, there are some common biases and decision making 7149
that affect the way consumers interpret disclosures. 8149
          First, consumers process price information 9149
relative to some point of reference.  Thus, information 10149
about an APR of nine percent may be perceived as high or low 11149
depending on the rate the consumer uses as a basis of 12149
comparison.  One such rate may be the prime rate, perhaps 13149
average rates or other comparisons could be disclosed in 14149
order to influence consumer perceptions. 15149
          Another bias that affects consumer decisions is 16149
that negative language carries more weight in risky 17149
decisions than positive or neutral language.  So using the 18149
words cost or payments may be more effective than using more 19149
neutral terminology like rates and fees. 20149
          Finally, consumers will utilize disclosure 21149
information if they have ample opportunity to do so.  This 22149
means consumers need enough time and attention to process 23149
the information, and the message must be at an appropriate 24149
level of complexity.  In situations when consumers have low 25149
motivation, repetition is always -- is often used, which 1150
means actually repeating the same disclosure more than once. 2150
Another way to reduce complexity is to prevent consumers 3150
from having to do math.  This creates a burden or possibly a 4150
barrier to interpreting disclosure information. 5150
          So in summary, I'm glad to see that understanding 6150
how consumers make financial decisions is a priority in the 7150
review of Reg Z, and I look forward to this discussion. 8150
          MS. BRAUNSTEIN:  Wow.  Thank you.  That was great. 9150
We'll get back to some of those issues in the discussion. 10150
Okay.  John? 11150
          MR. KOZUP:  Good afternoon.  My name is John 12150
Kozup, and I'm an assistant professor of marketing at 13150
Villanova University and director of Villanova University 14150
center for marketing and public policy research, an academic 15150
research institute examining a variety of marketing and 16150
public policy issues, including product labeling and 17150
disclosure, advertising testing and regulation, intellectual 18150
property and privacy concerns, signage and outdoor 19150
advertising, and a host of other areas.  I appreciate the 20150
invitation to today's hearing on mandatory disclosure. 21150
          The primary focus of my research is in the area of 22150
product labeling and disclosure.  Currently my colleagues, 23150
Elizabeth Crier and Michael Pagano and I are researching the 24150
effects of summary disclosures in the mutual fund market. 25150

Nancy Lee & Associates, Atlanta, Georgia, 404-315-8305

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2006 Hearings