Data Dictionary
Item Number Q250
NON INTEREST EXPENSE: MARKETING EXPENSE - DOMESTIC CREDIT AND CHARGE CARD MARKETING EXPENSECall confidentiality applies to FFIEC 031/041.
| Series | Start Date | End Date | Confidential? | Reporting Forms |
|---|---|---|---|---|
| CPSNQ250 | 2013-09-30 | 9999-12-31 | Yes | FR Y-14A |
Data Description:
Include domestic BHC issued credit and charge cards, as defined in item 1B, including those that result from a partnership agreement. Include both direct and allocated expenses. Report any expenses that are made to expand the company¡¦s card member and/or merchant base, facilitate greater segment penetration, enhance the perception of the company¡¦s credit card brand, and/or increase the utilization of the existing card member base across the spectrum of marketing and advertising mediums.