Accessible version of figures

Figure 1: Unit Market Share, PC Platforms

Source: IDC Inc. and company financial reports.

Percent

Year	Laptop	Desktop	Apple Tablet	Other Tablet
1995	15	85	0	0
1996	16	84	0	0
1997	17	83	0	0
1998	16	84	0	0
1999	16	84	0	0
2000	18	82	0	0
2001	20	80	0	0
2002	22	78	0	0
2003	24	76	0	0
2004	26	74	0	0
2005	30	70	0	0
2006	35	65	0	0
2007	40	60	0	0
2008	47	53	0	0
2009	54	46	0	0
2010	55	43	2	0
2011	50	37	8	5
2012	44	32	13	11
2013	34	26	14	26
2014	31	24	12	32
2015	28	20	13	40

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Figure 2: Used Prices across Generations of the Apple iPad

Source: Historic Pricing Information on Computer Products, Orion Blue Book, UsedPrice.com, and authors' calculations.

Note: Lines represent the most advanced model from each generation.

Retail Price ($)

Period	iPad	iPad 2	iPad 3	iPad 4	iPad Mini	iPad Air	iPad Mini 2
2010q3	1055.00
2010q4	874.78
2011q1	831.42
2011q2	437.61	1001.23
2011q3	482.21	753.82
2011q4	423.72	671.52
2012q1	432.70	677.47
2012q2	383.32	571.01	796.26
2012q3	319.80	508.19	770.14
2012q4	294.95	474.51	684.03
2013q1	266.78	425.42	602.13
2013q2	238.60	376.33	520.24	817.39	583.66
2013q3	222.68	362.10	485.29	771.68	540.41
2013q4	196.16	327.02	415.79	705.80	452.07
2014q1	170.20	317.01	405.16	704.69	440.69	658.14	587.30
2014q2	159.69	281.84	363.05	653.44	372.16	763.94	649.25
2014q3	148.26	261.89	323.98	636.31	356.90	746.43	615.86
2014q4	134.62	233.62	305.91	545.30	313.87	681.43	538.11

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